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Speaker Profile

Steelcase Inc.

Mr. Joel Zwier

I am working in Product Development of Advanced Product Concepts. We take product ideas through a Phase 0 process which includes observation and synthesis, build and apply, experience and test, and business 'to market' modeling. This product ideation process is a great place to combine architectural creativity, practical experience and marketing savy to the invent world's future work environments.

I have a good and practical view of the way technology is impacting the office environment from alternative energy source, to their integration into building infrastructure, to the point of use.

Contact Information

Steelcase Inc.
Corporate Development Center
Grand Rapids, Michigan  49501-1967